Product Category: Lures


Strike King Chick Magnet Flat-Sided Crankbait

Partnering with industry pro Andy Morgan, Strike King announces the new Chick Magnet. Staying true to early day balsa flat-sided crankbait designs, the thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtle action makes this bait ideal in Read More …

Berkley PowerBait Gilly

Designed in collaboration with pro angler Mike Iaconelli, the Berkley PowerBait Gilly features a heavy Japanese design and technique influence, offering an unbelievably natural presentation in shape, color and action. Jam packed with PowerBait flavor, its hollow head allows for easy crushing on strikes and helps to orient the bait in an upright posture when Read More …

Berkley Choppo Saltwater

Berkley enters the saltwater hard bait market with a proven design and easy-to-use top water lure, the Berkley Choppo Saltwater. The Choppo’s durable tail propeller will not melt in your tackle box and the enhanced surface area provides more sound and spray for explosive topwater action. Features heavy duty split rings and sharp, 3X Anti-Rust Read More …

Duratech Crab

In true Savage fashion, we bring you a hyper-realistic crab soft plastic made from our custom Duratech formulation. Hand painted, with an enbeded weight and 4X jig hook, the Duratech crab not only looks like the real thing, but it will also make sure that whatever eats it won’t get away.