Partnering with industry pro Andy Morgan, Strike King announces the new Chick Magnet. Staying true to early day balsa flat-sided crankbait designs, the thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtle action makes this bait ideal in the 4-6 ft. range, as well as during tougher conditions. Designed to cast farther and more accurately than traditional flat-sided crankbaits. Offered in 12 colors.